Advertainment is taking over movie-making. Why spend money on product
advertisements to accompany some sort of show if you can have the show
based
entirely on your product?
The article highlights a general tendency towards milking assets that
are available rather than making anything new.
To describe the result, the article falls into the intellectual
pitfall of the misleading term "intellectual property", which twists
thinking about any of the disparate laws that have been crammed into
it.
If you want to think clearly about copyright, for instance, shun
the term "intellectual property" and say you are talking about
"copyright". Don't bring patents into that discussion — they are
totally different from copyright. Also don't bring in trademarks,
or trade secrets, or publicity rights.
For this article's point, the term "licensing rentierism" would fit better
and avoid that confusion.