Junk food ads in the US try to make children pressure their parents
to buy junk food for their children. That is surely harming children
and promoting obesity. Curiously, the advertisers appear to target
these ads primarily at black families.
Does that make the practice more wrong? I don't think so. I think
that luring children to eat junk food is equally wrong regardless of
details about those children.
Why do they advertisers target mainly black families? I doubt that
racist thinking plays a direct part, and the article doesn't say it
does. As far as I know, advertising agencies are motivated by
unscrupulous greed and will target whoever appears vulnerable. The
article mentions various reasons why black families are likely to be
more vulnerable, on the average.
Those reasons seem to be aspects of systemic racism; they are probably
consequences of other forms of racism, such as housing discrimination.
Should we restrict these ads? If we can find an effective way to do
so, I think we should. Corporations are not human beings, and neither
is a large business even if it is owned by one human being. But what
goal should the restrictions aim for? To make advertising agencies
target white children just as much as they target black children? I
think the goal should be to stop targeting children of whatever race.
The article linked to above displays symbolic bigotry by capitalizing
"black" but not "white". (To avoid endorsing bigotry, capitalize both
words or neither one.) I denounce bigotry, and normally I will not
link to articles that promote it. But I make exceptions for some
articles that I consider particularly important. I made an exception
for this article because it is an opportunity to explore a moral
point.