"The goal is to automate us": Shoshana Zuboff on Surveillance Capitalism, the business model of using surveillance to manipulate every aspect of life.

Zuboff recognizes that the solutions usually proposed are inadequate:

For example, the idea of "data ownership" is often championed as a solution. But what is the point of owning data that should not exist in the first place? All that does is further institutionalise and legitimate data capture.

I think she is heading towards advocating the solution I advocate: stop systems from collecting data about people.