An example of a widespread self-undermining way of warning about dangerous practices — in this case, the insecurity of letting companies have your personal data: to say that "we" all do it.

I suppose the writers see this as a way of chumming up to the readers so that they will pay attention, but it defeats the purpose, because it tells readers, "Of course you use those disservices? Everyone does. No one would expect you to do otherwise."

Use of the term "the cloud" compounds the problem. The only "cloud" is in the minds of people who formulate their thoughts in terms of a "cloud".

Readers will go away thinking, "What a shame we are all trapped in this" rather than "I am going to stop now!"