The online tracking-and-advertising industry is very troubled by Snowden's revelations, knowing that if people get mad enough at massive general surveillance, they might demand laws that really put a stop to it.

I don't mind seeing ads. I would not bother to block ads on the Internet if all they did was present a message to me. However, I find the tracking done by today's digital advertising unacceptable.

So how should we support web sites and their services, when those cost money?

We should be able to make an anonymous payment to use the site.