North Korea has a few Youtube influencers, who appear to be specially privileged people. They enjoy things that are ordinary in the US or South Korea, but which in North Korea only specially privileged people can use.

The purpose of these channels seems to be to give people a false picture of life in North Korea.

Hollywood did something similar for the US, and maybe still does: TV shows set in people's homes show houses that are large and luxurious, that typical Americans could not afford.