Evgeny Morozov agrees that getting paid for data by Facebook will not compensate for the damage done by the power Facebook gets by having that data.

The idea that "you should own your data" is too weak a foundation to resist the systematic manufacture of consent. It puts each person in the position of negotiating a deal with various giants — exactly the way the giants want it.

Instead of negotiating individually with them, we need to join together and pass laws that stop them from snooping on us.