There are many on-line shops that try to be ethical alternatives to Amazon.

I appreciate many of the ways in which these stores try to be more ethical. (I do not wish to be vegan, though.)

However, they are all spoiled by not offering the two primary dimensions of ethical treatment of the customer: (1) anonymous purchase and (2) not imposing use of nonfree software. So I decline to use them.

Aside from that, when buying clothing, food or books I generally want to see the product before deciding. With clothing I want to try it on. With prepared food, I want to taste it. With a book, I want to browse it. Nowadays it is hard to try on clothes even in a physical store, and hard to taste the food, but I hope that will come back.