As capitalism spreads into aspects of life which were not marketized before, it commoditizes those aspects even for people who don't want that. The worst case is in politics.

Even friendship and dating become commoditized.

When we talk of "globalization", that usually stands for globalization of the power of business. Including people in more countries in global markets does not inherently have to imply a big transfer of income from workers to business owners, but when businesses rule the roost, their owners insist on that transfer.