Shoshana Zuboff endorses laws to stop collection of personal data!

This is a big step away from the fundamentally inadequate "data protection" approach. From there to what I have advocated for many years — requiring systems to be designed such that they can't collect personal data — is a much smaller step than the one she has taken.

I get a feeling that she is still thinking about prohibiting collection of some personal data rather than requiring complete nonsurveillance in many activities.

From thinking about prohibiting data collection (at either level) to enacting laws to do so is a much bigger step, but I am glad to see the idea enter public discourse.

Surveillance companies will do their utmost to lead the public away from that idea.