The UK, France and Ireland are adopting a requirement to sell cigarettes in plain drab packaging, that has less to arouse desire and less to distract attention from the warnings that tobacco kills. Studies in Australia suggest that this contributes a small but significant amount to decrease in smoking, but it will take more years to get a clear picture of the results.

The article doesn't mention that Uruguay tried to impose plain drab packaging of cigarettes, and was forced to stop by means of a business supremacy treaty.