Can You Afford To Be Green When You're Not Rich? I Kept a Diary to Find Out.

The article shows that many forms of conservation are made far more difficult by the fact that society's current pushes people in the other direction.

The most important choice, to reduce your contribution to the ecological footprint of humanity, is not mentioned in the article. It is to choose not to have a child. The writer apparently does not recognize that that was a choice.