The EFF proposes prohibiting advertising based on behavioral profiling.

This might substantially reduce the extent of tracking, but won't eliminate the danger from tracking. Only part of the danger comes from online advertising as such. Profiling can be used in other ways than online advertising, including offline political activity, "predictive policing", and state repression. Personal data can be used for other things than profiling in the usual sense.

In particular, the proposed exception to allow advertising based on the user's current location will give companies an excuse to collect the user's current location. This location history will be useful for finding whistleblowers and dissidents.

I fear that the EFF has found a compromise plan that would eliminate a lot of the tracking that annoys individuals, but won't protect society politically at all,